Attend Our Executive Briefing on 28th March 2018, CIM, Cookham, UK

Accelerate your B2B Growth

Revenue Marketing – ABM – AI – Predictive Analytics  – Machine Learning

MAIN CONFERENCE TOPICS:

There is an amazing transformation taking place in B2B sales and marketing.

Are you up to speed?

Revenue marketing strategies that leverage Artificial Intelligence, machine learning and proven Account Based Marketing (ABM) initiatives are transforming B2B sales and marketing effectiveness.

This executive briefing is designed to help senior B2B sales and marketing leaders from B2B companies cut through the hype and see best practice from industry peers and learn how advanced AI powered solutions combined with ABM best practice drives competitive advantage and accelerates B2B growth.

What you'll learn:

  • Forrester keynote on how to ensure the marketing function maximises its demonstrable impact on revenue, enrichment, and advocacy
  • Proven marketing strategies that leverage AI and ABM to drive B2B growth
  • How to scale ABM initiatives for customer AND new business marketing
  • Best practice B2B sales and marketing from senior B2B marketers
  • Demonstration of AI powered B2B sales and marketing
  • How to get started with Artificial Intelligence (AI) and unlock the value of your sales and marketing data

Session Speakers

Key note presentation from a Forrester senior analyst and B2B marketing leaders

KeyTopics

Learn about the hottest topics in B2B including revenue marketing, ABM, AI and Predictive Analytics

Coffee & Lunch Included

Network with your industry peers and learn from best practice.

Actionable Content

Receive actionable content to transform your B2B sales and marketing strategy.

Complimentary Materials

Best practice content and case study presentations and takeaway Forrester report and market analysis.

The UK's ONLY complimentary event focused on AI, ABM and growth marketing strategies for B2B

Forrester Keynote Presentation

AI EXECUTIVE BRIEFING AGENDA

MAIN AGENDA
9.00 am - 9:30 am Registration, Tea / Coffee on arrival

Welcome

Speaker: Phil Crothers, Head of Marketing (UK, Ireland, Benelux), Sidetrade
9:30 am – 9:40 am

How AI and Predictive is Revolutionising B2B Sales and Marketing

Speaker: Glen Westlake, Director of Strategic Alliances, Sidetrade
10:20 am – 11:00 am
11:00 am - 11:20 am Tea / Coffee Break

Euromoney’s Predictive Marketing Journey

Speaker: Jane Wilkinson, Chief Marketing Officer, Euromoney
11:20 am – 11.50 am

Customer Case Study

David Higgs, Director of Marketing – Systems and Processes, Malvern Panalytical

11.50 am- 12.20 pm

Lunch 12:20 pm - 1.20 pm

Driving Revenue through Data Led ABM

ABM is changing the B2B marketing landscape forever. Everything from brand and demand generation to 1:1 strategic ABM can sit under the ABM umbrella. Using data and martech alongside traditional tactics, B2B Marketers are advancing their ABM Programs.

 

James Houselander and Ricky Abbott talk through Riverbed’s journey to ABM success and their move to a revenue marketing model.

 

1.20 pm – 2.00 pm

Demo of Predictive Analytics Solutions for B2B Sales and Marketing

Speaker: Mark Sheldon, CTO (AI Sales & Marketing), Sidetrade
2:00 pm – 2.25 pm

Putting the customer at the heart of the engagement journey

Speaker: Gavin Dimmock, Managing Director EMEA North, Marketo

The amount of data, tools and technology at our disposal these days can often distract us from what’s really important – the experience of the customer as they progress through our pipelines from MQL to Opportunity to Sale to Customer Success. Great engagement isn’t just about aligning marketing, sales and account management functions, it’s about listening, learning and really connection with customers by providing the right information at the right time. But just how can marketers take in all of the information available and deliver personalised, targeted marketing at scale at every stage of the customer lifecycle, whilst keeping a close eye on ROI and revenue? We’ll show you how to bring together the people, processes and technology to drive the best results.

2:25 pm – 2.50 pm

Key Steps to Predictive Utopia

Speaker: Glen Westlake, Director of Strategic Alliances, Sidetrade
2:50 pm – 3:00 pm
3.00 pm Close / Optional 1-2-1 sessions

SPEAKERS

REASONS TO ATTEND

Forrester Keynote

Allison Snow, Senior Analyst, B2B Marketing at Forrester will position how B2B marketing strategies should align to revenue targets, key business goals and how to make the required cultural shift.

Artificial Intelligence

Find out how Artificial Intelligence, Predictive Marketing and machine learning platforms are delivering tangible business benefits and demonstrable ROI.

Account Based Marketing

Learn more from Pulse, an award winning B2B marketing agency on how to scale Account Based Marketing (ABM) initiatives to maximise impact on marketing generated revenue.

Industry Speakers

See how senior B2B marketers across a range of industries are leveraging AI and ABM for sales and marketing success.

AI Solutions Demos

See AI powered solutions in action and take a close look under the hood on how predictive marketing insights contributes to significantly to B2B growth and increased efficiency.

Actionable Insights

Learn how to get started with AI and Predictive. Receive the latest Forrester report and network with other B2B marketing leaders.

PREVIOUS EVENTS

VENUE INFORMATION

9.00 am - 3.00 pm, 28th March 2018

Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Windsor and Maidenhead, SL6 9QH

How to Find Moor Hall

Marketing Venue of Excellence

moor-hall-entrance

Register Now to Secure Your Free Early Bird Place

Contact us:

+ 44 (0) 121 663 1990

marketing@sidetrade.com

Your Details:

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